Abstract:
Agricultural marketing is often identified as a critical constraint to development in the rural sector of developing countries. Marketing transforms products over space, time and form through transportation, storage and processing. Through marketing, goods and services are exchanged and prices discovered. It should be noted that markets play a crucial role in transmitting prices from urban consumption areas to rural producing areas and from local to international actors. Markets therefore are a key determinant of farmer incentives, cropping choices and the efficiency or growth of agricultural production. One of the main contemporary debates in agricultural marketing in developing countries concerns the "food price dilemma", Timmer C. P. et al (1983), which relates to the fact that farm prices are too low but food prices are too high.